While I was working down at Microsoft Reading earlier this year, I was surprised to see a film crew hanging around the office doing all kinds of strange things. Turns out, they were making a marketing video.
I saw the finished article for the first time at PDC as I waited for the last keynote session of the conference to start - I kept prodding James and saying "I was sitting next to him!" and "I saw them doing that!" etc. I had a search to see if I could find a link to the clip when I got back, but no joy... until James found it for me yesterday!
It's quite amusing - enjoy! http://www.ondotnet.com/pub/wlg/8118