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WebDD Decision Making Process

I want to start this post it what might come across as defensive mode. To a certain degree it is, but it's worth explaining some of the build up, the decisions we made and why we made them. So first off is scheduling and rooms. We know that some of you were disappointed in not being able to get into Scott Guthrie's talks and for that we can only apologize; here's the reasoning on why we did what we did.

We wanted to make the best use of what we had, which is the three rooms in building 3. Adding a fourth room involves additional costs and management, as the fourth room is in another building, behind secured areas. This means attendees and speakers need escorting to this room by event staff; even the organisers can't access this area without being escorted. So we decided upon just the 3 rooms, meaning 3 tracks. Initially we weren't considering Scott as a speaker; this is a small, community event and it seemed unlikely he'd come over for it. Phil and I were in Redmond in November and were chatting to Scott about the event and he said "If I come over, how many sessions could I do?". Suddenly we got thinking; there was the idea of a big keynote, but it's just not practical for to just come over for one talk; we then had the "Scott Guthrie Track", which is what he almost did anyway, but we didn't want this to be Scott Fest. We already had some great talks lined up and didn't want Scott to dominate, even though this is exactly what happened. We know Scott is a big draw - he doesn't generally do events like this, certainly not in the UK - and I think we underestimated the demand a little. OUr bad, but heck, this is a free event

As to rooms, we did consider giving Scott Chicago 1 & 2, as they can be joined together into a single room. This would have accomodated all of the people who wanted to see him, but would have left us with only 2 tracks, using Memphis for the second room. We felt that more talks was a better option, giving attendees more choice; this may have been wrong, but I stand by the decision - some of the other talks have more immediate use that Orcas and WPF/e, which while cool and sexy are future technologies.

One reason why we don't feel bad about our decision is that all of Scott's talks were filmed. I know people want to see the rockstar live, rather than on video, but sometimes you have to take what life dishes out. Several people whom I know were very keen to see Scott speak, took the sensible and adult decision to attend other talks, knowing that they'd be able to see Scott's ones later (and we'll keep you posted on that - the process is already underway).

We're definitely going to do another of these events and we'll take all of the problems into account. We'll read the feedback, think about different room arrangements and try and make it better. I've got some cool ideas for competitions we'll run before the event as well as some speakers I'd like to get. Keep your eyes peeled.

posted on Monday, February 05, 2007 10:00 AM Print
Comments
# re: WebDD Decision Making Process
John A-P
2/5/2007 12:12 PM
Hey Dave!
Don't feel bad - I thought the day was great. I was slightly amused by the behaviour surrounding Scott - clearly he is the "James Brown" of .Net, but I didn't realise this before.
I only went to one of his talks (WPF/e) which was great, but in many ways was a MS marketing/technology show-off - which is fine - after all that's what lots of people wanted. He did give a real insight into WPF/e though and fielded some interesting questions though.
I think my favourite talks were the other (non-MS) one - Glen Jones, the guys from Telerik etc.
Chin up!
I'll do a proper post about it later
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# re: WebDD Decision Making Process
Ian Smith
2/5/2007 9:21 PM
Don't be too hard on yourself. In some ways you were always going to be in a "damned if you do, damned if you don't" situation where having a "rock star" Microsoft GM giving talks was concerned. For a first event this was pretty darned impressive and the hard work you and all the speakers put in was appreciated by everyone I spoke to. Good job all round so don't fret too much over minor teething problems. Give yourselves a pat on the back and use any concerns you've got to make the next one even better.

Thanks again for a great day.
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# re: WebDD Decision Making Process
Rob Crowther
2/6/2007 12:15 AM
I did want to to the WPF/e talk, but my disappointment was offset by the fact that Dave Verwer turned out to be such a great presenter.

Would it have been possible to give morning and afternoon sessions of Scott's talk - in effect, 2.5 tracks instead of 3? Is it even going to be a problem next time, will someone like Scott even be presenting?

Overall, great day, thanks for all your work!
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