As I blogged earlier, DDD7, the free one day Saturday geek fest, opened for registration this morning. Less than 4 hours later it was full, with plenty of people of the waiting list. I suspect it’s the power of several blogs and tweets, rather than just mine, but it does show the power of the community. There’s no advertising for this, nor is there any need; in fact it would be a waste given the time it took to fill up. Is this a sign of the economic times? Free events fill up quick.
For those who haven’t yet registered well, too bad. I’m not on the committee and have no power over these things, so if I wasn’t speaking, I’d be in the same position, scrabbling for entry.
What does this show? For me it’s that the developer community in the UK is vibrant, alive, motivated. Sure there’s no expense, apart from travel, but that’s enough for some who come far and while you don’t have to get a day off work, it’s still effort; taking a day out of your weekend to attend a conference means you have to be motivated keen. Now not everyone who has signed up will attend, there’s always a drop off; peoples plans change, they get double booked, they are forced to work that weekend, the partner wants to go shopping/out for lunch/to the in-laws/rock-climbing, but the place always feels full, so the rate can’t be that high.
What we’re now in is a quandary. How do we continue with DDD without disappointing those who want to attend, but still having the feel of the community event. How do we find a big enough venue to hold, say, 500 people, with 4 or 5 large halls? I think the Microsoft campus currently holds around 350 people across four rooms and the fourth room comes with added complexity because it’s in the building next door and requires escorts to the secure areas of the building. And cost, don’t forget that; who’s going to pay for this venue? Microsoft are gracious enough to open their doors, but it costs them; they pay for staff to host the event and pay for the food. For DDD Ireland we were hosted in a college campus and hosted by volunteers, but we still needed the generosity of many people.
So what are the options?
- Hold a double event, repeated on the Sunday; not a two day event, that’s a whole different beast, but the same event repeated on the next day. I suspect there would be less people signing up on the Sunday, which then gets to the question of is it worth it for the second day; it would cost twice the amount to host.
- Find a different venue. But where? There are three parts to this problem:
- Facilities. It needs to hold the required number of people and have the 4 or 5 presenting rooms.
- Cost. While it would be great to live on the generosity of others, the practicality is that most places charge; who’s going to pay?
- Location. This is a no win situation really; enough people already don’t want to travel the distance to Reading and would prefer something more local. London? Costs more to host, although it might be easier for some to get to.
- Smaller, more localised events. All of the above venue issues arrive, along with the effort of running the event. DDD Scotland is well under control, DDD Ireland was a success and hopefully there will be more, but is there a case for DDD West Country, or DDD North? I think there is a case, and frankly there’s nothing stopping you putting on an event if you want to. Get together with your local user group people and see about combining an event.
- Start charging; even a small fee would probably cover the cost of a venue, but we’re now into conference territory rather than the community event. Taking payment would invariably involve more time, effort, risk, and would probably come with all sorts of legal issues too. Still, something as small as £10 could have a big impact; cover the cost of the venue, food, with what’s left over for a dinner? Or swag. I’m not sure I like this as an option, but it is an option; I just don’t feel it would be DDD anymore.
So, views?